Kalamkari N Kasavu

Ethnic Veechi is into creating exquisite, unique designs on handlooms sarees which are sourced directly from traditional handlooms across country. We strive to deliver diversity with style by incorporating various ancient Indian art forms to make sure our culture does not get lost in trying to catch up with fashion.  We have just begun our journey in fashion and have a long way to go. We can progress only with your support and feedback. Let us drape you with our creations to make memories with fashion.

Taking the first step into the world of designer sarees, we would like to present to you our first handloom collection for Onam. Our inspiration was acquired from a thought of using Kalamkari prints on Kasavu fabric and that is how our collection took shape for you to grab and own one for yourself. We are always delighted to accommodate customer suggestions while designing sarees, which today have taken shape to be an expression of a woman’s personality, be it bold or subtle.

The festive costume of Onam is believed to be an adaptation of Greek- Roman costume (Palmyrene- a long piece of unstitched cloth with a coloured border worn over a long garment, pinned at the left shoulder). It is believed that due to trade between traders from Mediterranean and the Malabar Coast, Palmyrene was introduced to South India, which evolved and became significant in Kerala as ‘Mundum Neriyathum’.

Mundum Neriyathum was the attire worn by both genders every day and over a period of time it has acquired variants like, Set Mundu, Kasavu Mundu and Set Veshti.

Today, the traditional off white cotton Kasavu saree with golden borders have been replaced by designs that display sophistication which is in line with today’s fashion trends. The artwork, dyes and fabrics of a Kasavu saree are being tailored to symbolize the cultural essence and the personality of a woman with style. Kasavu embroidery is integrated onto Onakkodi (new clothes purchased for Onam festival) with myriad border and pallu designs from portraying mythological epics to diamonds.

Wearing a designer blouse with plain saree has been in trend for quite a while and artwork on various handloom sarees, especially Kasavu sarees is gaining popularity by the day. So, why not own our own designer saree which is both modernistic and traditional?